SEMRush Vs AhRefs: Which Tool Is Better?

SEMrush and Ahrefs happen to be the two most dominating tools in the SEO world. If you are acquainted with the digital marketing field, you must have come across one of these tools.

Both the tools offer a myriad of fantastic features that enable you to optimize your site for various search engines.

Whether you want to deeply analyze your website, track your competitors, or just want to dig deeper into your search engine choice, these two tools can help you with all your SEO needs.

Improving your search engine traffic can instantly boost your conversion rate and sales. If you are wondering how you can increase your search engine traffic, these two tools can help you.

However, since both tools offer various functionalities, people find it challenging to buy the one that suits their needs. Well, if you fall into the exact same category, worry not! We have rendered a list of features and a detailed Ahrefs vs. SEMrush review to make your decision easy. So, let’s get started.

Ahrefs vs. SEMrush: The Difference Between The Two

Now, let’s dive into the specific details of SEMRush & Ahrefs:

• Keyword Research:

SEMrush and Ahrefs have outstanding keyword research capabilities. SEMrush offers you a powerful keyword research toolkit and provides you with accurate data for search volume. It is an essential metric for both PPC and SEO campaigns.

Whenever you type a keyword in the search box of SEMrush, you will be provided with several crucial metrics including keyword difficulty, monthly search volume, PPC competition, CPC, top-ranking pages, ad copy, keyword ad history and more.

Although Ahrefs offer a great keyword research tool, SEMrush is at a whole different level when it comes to keyword research. Also, SEMrush is equipped with the largest keyword database in the industry, nearly double the Ahrefs’ database.

• Analyzing Backlinks

Link building is a critical point of SEO. Although SEMrush offers a robust keyword research tool, backlinking analysis has always been a weak link in its toolkit. Though it can provide you with relevant data on your competitor’s profile, Ahrefs offers you tons of useful search data in a straightforward way.

SEMrush has a larger link index that Ahrefs. After this, Ahrefs can easily defeat SEMrush in backlink analysis because of the ease through which it can easily let you obtain data.

However, SEMrush redeems itself when it comes to evaluating toxic backlinks. You can receive a detailed analysis of how healthy each of your links are through SEMrush so you can efficiently make decisions on what links you should disavow. While Ahrefs will not provide detailed information about potential toxic factors of your backlinks.

• Competitor Research

With regards to competitor analysis, SEMrush is outstanding as it actually can be utilized as a Google Analytics device to take your rivals to top-performing keywords, paid promotions, backlinks, etc. Ahrefs is extraordinary because you need to appraise any domain’s traffic and examine their paid and organic search results.

• SEO Audit Feature

SEMrush’s Site Audit tool is better than Ahrefs. Despite the fact that Ahrefs works admirably, giving a genuinely exact image of the errors that influence your website’s SEO, it takes a long time to examine your site and create a review report.

Plus, SEMrush’s tool is intuitive and straightforward to use and contains extra highlights, such as historical charts, crawl comparisons, etc.

• Position Tracking

Both SEMrush and Ahrefs offer incredible position tracking, and it is hard picking the winner between them. You can easily track your search performance with any of the mentioned tools. Both tools will provide you with highly accurate tracking data.

• Broken Link Analysis

While Ahrefs makes it super easy to find broken links, SEMrush makes it challenging to discover outbound broken links as you will have to perform a full site audit on the website of a competitor.

The tools can help you find broken outbound links, but the broken inbound links can be easily found using Ahrefs.

• Pricing Plans

SEMrush offers a free trial, whereas there is no free plan or demo version is available with Ahrefs. The pricing plan of SEMrush starts from $99.95 per month, and Ahrefs starts its plans from $99 per month.

Get the free 7-day trial of SEMrush here.

• Interface

Both the tools offer intuitive dashboard and easy to use dashboard. But, if you are not a technophile, Ahrefs is a useful tool for you as it has everything on the screen, whereas with SEMrush, you will have to dig a little deeper to find the things you need.

This doesn’t mean SEMrush is challenging to use. It has more menus and buttons because it offers more functionality than Ahrefs.

Ahrefs vs. SEMrush: Which One Is Better?

This is it! Now, you have all the features SEMrush and Ahrefs have to offer. Despite the fact that both tools are quite similar, when it comes down to choosing the one, it solely depends on your needs and requirements.

For example, if you want technical SEO, robust keyword research, and content marketing, you should go with SEMrush.

However, if you want a great tool at link building and analyzing backlinks, Ahrefs is your tool.

Deciding between the two tools is a hard call to make. But to say the least, you can’t go wrong with either one of them.

AboutMichael Krieger