- Email Marketing List Development
The quality of the email marketing list determines the success of your email. No matter how good your email is, if it isn’t reaching the right audiences, then it’s sure to backfire.
We help you create a list of high-quality contacts with keeping your brand, offered services, and the right audience in mind. A successful email strategy means a high-quality email list. Although we can use your last email list, we prefer creating a list from scratch so we have a good idea of your audience and what they might be expecting from you.
With us, you can be certain that your list will be of high-quality and has your most-valued groups.
- List Segmentation And Strategy
After creating a good list, we will focus on segmenting the list. Building a good list is just half of the work. We have to keep the list always updated by deleting the users who have unsubscribed or users who have not opened your email in a long time. This will increase the open rate of emails.
Segmentation is also necessary for sending the right message to the right people. Our highly skilled professionals make sure to keep your list targeted and current.
Further, we will create an effective email marketing strategy to plan out when and how to send out emails, so they result in the maximum ROI.
- Email Template Design And Development
Creating an email is not a tedious task. What’s difficult is how to arrange the content so the user can easily read and relate to the same.
For this, we will create the right message format for you, which will make you stand out from your competitors and help you convey the right message to your potential customers.
By combining the best and latest practices with our creativity, we make sure the email marketing campaigns are original and professional. We take extra care to make sure to make all email campaigns responsive and optimized to all devices.
- Email Content Creation And Automation
Since no email should ever be the same, there is a need to create original and relevant content for each email. Some emails are informative as they may feature on an offering or educate clients on the latest trends, while some emails prompt the user to take a certain action when you are running a promotion. It is often strategic to send an email that contains a link to a free white paper or infographic when someone registers for it through a landing page.
We can integrate marketing automation software to further the success of your email campaigns. This software tool has features such as lead scoring, which can help your sales team evaluate what leads are most likely to convert. With marketing automation, your email campaigns are an integral part of triggering how a lead is tracked through their purchasing journey. The tool also has additional features that improve the credibility of each and every email that you send out, which reduces the probability your contacts will find it in spam.
We, at Prime Marketing Experts, are experts in our work and create all types of campaigns, including drip campaigns, email newsletters, triggered email campaigns, service/ promotional emails, and retargeting campaigns.
When an email is ready, there are many questions that need to be answered. Or, we can say, emails need testing to make sure they are reliable and result-oriented.
You need to ask yourself questions like:
- Is the subject line engaging?
- Is the CTA catchy enough to prompt the user to take action?
For all these things, we do A/B testing to make sure the smooth and effective running of our campaign. We send versions of emails to particular segments and see which approach works for you and your business.
The last would be to measure and analyze the email marketing campaign. We will monitor the emails and create a database to see which technique and which segment of the audience is responding to the emails. This will increase not only your open rate but also the conversion rate.
So, let us strategize your email marketing to improve your conversion rate, and in turn, the ROI.