How Can You Prevent Website Development Mistakes?
How Can You Prevent Website Development Mistakes?
Are you losing your customers due to careless website development mistakes? Most companies that internally develop their websites without prior related experience often make mistakes that affect business growth.
Having an exceptional website that offers a great user experience attracts new customers and increases sales profitably. After all, a website should tell visitors the “what,” “where,” “why,” and “how” that underlies company’s offers.
Review your website strategy, including why you have created the website, what client demographics you wish to target, how you will attract targeted traffic, and how you will maintain your website. Doing this will help you discover opportunities to improve your website’s usability and quality, and prevent website development mistakes.
Here Are The Most Common Website Development Mistakes:
A web page’s loading time is a fundamental element for users and search engines. Even if you provide the best content, the user will leave the page if it does not load quickly.
Before creating a website, you must ensure that your Web Hosting, whether dedicated or shared, is reliable. Apart from the technical support, the transfer speed is imperative as these are the critical elements for your website loading time.
On the Internet, several companies claim to provide good web hosting services. Choose the right one. Also, remember to avoid the following mistakes to achieve fast loading:
- Excessive use of animations or transitions
- Images with large file sizes
- Use of external media such as slides, audios, or videos
- A lot of spam on the site
Evade the above to prevent website development mistakes.
Repulsive Website Design
The quality of your website design is instrumental in taking your business to new heights. If you want to have a web page that drives your company’s growth, you must be sure that it complies with essential characteristics. Focus on the interest of users, as a poorly developed site can cause:
- Loss of visibility within search engines
- Bad user experience
A website intends to keep a visitor interested in what you are offering, so making it easy to read and stay on the site is essential. Do not forget that the colors and background are crucial. Dark background or meaningless contrast (like dark letters on a dark background) will make the browsing experience unpleasant and tedious.
Lack of Call to Action
All websites should have a Call to Action (CTA) to encourage visitors to progress into being converted into customers. Your website should efficiently illustrate your products and services to your clients to make the journey seamless to maximize the CTA’s effectiveness.
Do not complicate things by writing creative content; your website needs to have a simple, short, and snappy call to action so that the visitors understand what they should do.
A website that is cluttered with information is sure to cause boredom. Your website must include the appropriate information. This will enable a better user experience, and the visitors are more likely to consult it again.
Everything should not be on the home page. You can create internal pages by creating a sidebar. It should only display the pivotal elements. The visitor must easily find what he is looking for. Besides, a good designer facilitates indexing in search engines.
Moreover, follow these tips to prevent website development mistakes.
Analyze Website Performance
More than 75% of businesses do not use any website analytics tools to understand its performance.
At a minimum, install Google Analytics to track your website easily. This will let you know your customers’ interests, and it will help set performance goals for your site. Therefore, you have useful information that can help adapt your website strategy effectively.
Fresh content is essential to attract new customers and enhance their interest in your offers. As search engines like Google and Bing strive to deliver the most relevant information to their users, writing detailed and keyword-rich copy is essential to increasing the value your website brings to your business.
As an administrator of your website, you can fall into uploading topics that deviate from your business or your clients’ interests. Remember!
Who will read your page?
What are their likes and interests?
Carrying out an analysis of the past visitors will make it easier for you to define the appropriate language aimed at them. Posting articles of interest related to your business will add value to your Website. Remember that it is a way to provide your clients with complementary information about what you do and prevent website development mistakes.
Updating information on your website is an obligation that requires no debate. Organize a calendar and enter the content that corresponds to market trends. If you enter a site and see that the last article is old, your natural reaction is to find another updated site.
The web’s reality is that whoever does not keep up-to-date formation will simply be lost in oblivion and no visits from the netizens. So, if you cannot maintain a blog with periodic information, create internal pages within your site, but not a blog. This will avoid creating an expectation of frequency.
You should prevent website development mistakes, including;
- Providing old information
- Mentioning discontinued products
- Distributors that no longer exist
No Compatibility with Mobile Devices
This simply translates into a cardinal sin of website development, forgetting to create a page under the concept of “Responsive Design”. It means that you should design your site so that it can be navigated from any device. Also, Google gives value to such pages that are accessible via android and iOS devices.
No Integration with other Platforms
It is not enough to have a website that only represents a part of the digital ecosystem with which you must work on the web. Integrate! You should consider having a presence with other digital strategies such as:
- Social media
- Email Marketing
- Other web sites
- Links with third parties
The sharing options should be easy to access and maximize the chances of new users visiting your website.
Nonexistent Contact Information:
Your company’s website should have the correct contact information to help your customers easily get in touch with you. Most of the business owners do not have their complete contact information on their site.
Users should never have to work to find contact information. If they do, they will go to a competitor that has readily provided their contact information. It is effective to provide as many contact methods as possible for your audience to reach out to you. We advise that you consider integrating a chatbot into your website to provide timely service in the method that serves each user in the best way.
We are fans of providing links to help users locate complementary content and to help improve search engine rankings; however, excessive links can disrupt the users’ experience. Overworking a page full of Charts, banners, floating windows, and ‘BUY’ buttons is one of the worst mistakes.
Bombarding your visitors with advertising to make them buy can be detrimental to your page and brand. Instead of incentivizing the purchase, you may be alienating your customers.
Do not do it! You can lose face, and your visitors will feel invaded. It is better to generate trust and interest in users. So take it easy! The sale will come accordingly.
Most companies don’t consider scalability within the website development process. Plan out your website development project, which will help if your company expects to grow. Start by selecting a scalable database and web server that will better adapt to growth.
While uploading photos directly onto a web server can work if you don’t plan to grow, using shared file storage will easily help scale the website as the business grows.
Remember! Your page not only speaks to the audience but to Google as well, which is the main search engine on the web. For Google to consider positioning you in the first places, you should optimize your content. It is just a matter of working on the SEO of your website.
Below are the major aspects that you should consider when you are involved in website development
- Use keywords
- Optimize loading speed
- Appropriate navigation and URL’s
- Optimize images
Best Practices that Prevent Website Development Mistakes
Use an effective call to action that provides your audience with a clear understanding of what they should do next if they are interested in your offering.
- Deploy website analytics tools to track the performance of the website.
- Engage customers through comprehensive content marketing initiatives.
- Update blogs regularly to engage your audience and build thought leadership.
- Provide all the methods to visitors in which they may contact you easily.
- Provide a mobile-friendly experience in which website elements adjust according to screen size.
- Optimize your website’s loading speed to provide the best experience for your visitors.
- Have helpful schema markup elements to make it easy for search engine bots to scan the content of a page.
Avoiding Website Development Mistakes Going Forward
To have the best web development that drives business results, have a conversation with an experienced digital marketing agency to help assist your company to improve its online presence through a new website. Schedule a free consultation with Prime Marketing Experts today to develop your website the right way.