How to Create The Best Spin The Wheel Marketing Campaigns in WooCommerce and Shopify
Spin the wheel marketing strategies go from way back when not many people took them as actual marketing strategies. Back in the day, people used spin the wheel strategies in one-on-one selling environments in stores and fairs. Not many people understood the effectiveness of this simple tool, but that’s what business is usually about – taking risks, trying new things, and investing in initiatives with the greatest returns. Over time, technological advancement has seen the transformation of literally everything, including prize wheels.
And spin the win wheel marketing campaign tools are underrated, which makes all the difference in running successful campaigns!
Choosing Between WooCommerce Or Shopify
Successful websites that increase sales effectively have a strong base in WooCommerce and Shopify. You may have interacted with these tools at some point and perhaps considered integrating it with your own, considering they are the most common and easiest to use. Shopify is an all-in-one eCommerce platform that makes it easy for you to create an online store, accept payments, and manage your inventory from a single platform without ever worrying about the technical aspects of managing a website such as website hosting, security, caching, etc.
WooCommerce, on the other hand, is an open-source eCommerce plugin built for WordPress which allows you to leverage a content management system (CMS) and use it to run an online store. Because of the open-source nature, you can customize every aspect of your store and easily build custom extensions.
A very attractive and well-designed website is critical in attracting more customers to accelerate business growth. Hamilton, (2017) defines spin to win as a signup model or discount coupon wheel that contains gamification to a website. What they may not tell you, however, is that successfully creating and launching these tools in a way that achieves results is not easy. Like every marketing campaign, a spin-to-win campaign requires critical thinking, a strong will, and a well-thought-out strategy. Many businesses have found themselves on the brink of bankruptcy because of the lack of proactiveness when it comes to adopting best business practices.
Benefits of Spin The Wheel Marketing Campaigns
A recent study claims that gamified popup spin to win campaigns that collect information such as email addresses on an opt-in basis increases conversion rates from 2-3% to 30%. This is simply because spin to win wheels are interactive, fun, and instantly gets users’ attention. One of the most exciting features of these games is their mysterious nature. When participating in a giveaway, you go there hopeful of winning and the adrenaline keeps you going. Additionally, they engage you and you know you will get something out of it, and honestly, who doesn’t mind a ‘little something’?
Game rewards and coupons facilitate and encourage participants to finish the games they earlier began by the use of the accorded rewards such as buying on promotion, unlocking offers, or accessing downloads after playing the game. You will use spin to win campaigns to share offers, coupons, and so on. The spin to win campaigns perform well by helping increase conversions. It will permit you to gather email subscriptions. A spin-to-win adds an extra feature to your opt-in form that encourages your visitors to fill in their details since there is a reward. The end goal? A longer email list, which will get you more leads!
Why Gamification Strengthens Digital Marketing Campaigns
Gamification is a great strategy to achieve brand exposure, increase your brand engagement through interactions, and to generate new leads. So, how can marketers create and leverage gamification campaigns? Several tools such as OptinMonster have helped implement gamification in websites that are built within platforms like WooCommerce and Shopify.
Statistics show that nearly 70% of online shoppers abandon their carts and will never return to complete their purchase. Do you know what your consumers buy? Do you know where they are found, or their topics of interest? Lack of knowledge of a business’s customers or target audience and their online shopping tendencies is a big problem for most businesses when it comes to e-commerce.
More than 60% of consumers in the United States shop online at least one time each month. This is enough proof that just about any industry can reach its customers through effective e-commerce marketing solutions. In order to get to them, ensure that you understand what they are after. This can only be achieved by analyzing their shopping habits.
Free Shipping: More than 80% of consumers are willing to purchase products online when free shipping is on the table. It’s the simple principle of building credibility by giving something for free. Advertising-free shipping encourages shoppers to not abandon their carts.
Best Price: Over 36% of online consumers take their time searching where to find the best deal. When price comparisons are a click away, consumers don’t want to overpay. Usually, when looking for something, we look for the best deal that is affordable. Take time to also analyze your competitors and ensure that you are within the acceptable range.
Device optimization: we really can’t stress this enough. People are spending more time on their platforms now more than ever. Did you know that more than 50% of consumers use their mobile phones and tablets to make their purchases? Consumers prefer to shop online via mobile because of the ease when it comes to comparing prices and they enjoy an easy check-out process. Also, among millennials who purchase online, mobile is the most used Making your website mobile-friendly can make all the difference in your audience going all the way to the checkout.
Online Coupons: Just as competitive and affordable pricing is a key contributor to developing more customers, discount purchases have a similar influence on purchasing trends.
Starting Your Spin The Wheel Digital Marketing Campaign
Install & Activate a Spin the Wheel Marketing Campaign Builder
The goal of any marketer is to find a strategy to engage website visitors, re-engage previous purchasers, and enhance visibility to their prospects. When choosing a spin to win wheel platform, ensure that it can effectively analyze data. It should also be easy to use, such as be able to save reports, preview emails as well as filter and export data. There are several platforms although we highly suggest OptinMonster, which is a favorite of many.
How to create Spin to Win Campaigns?
Once you have your builder, you are set to go. Go to a campaign dashboard and click on “create new campaign”. On OptinMonster, you get the option to name your campaign and the website that you intend to run it on. Then hover on any guide and click on whichever pleases you out of the templates.
Design Your Campaign
Now, you’ll style your campaign inconsistency with your desires. You’ll simply modify the text, color, images, and sections within a drag and drop editor. This page should allow you to simply customize the wheel section. You can then add coupon codes and special offers.
Add The Integration
The next step is to add the integration and to wherever you wish to gather the leads that you will be getting. One of the best things about technology is the freedom that it gives us to connect from one platform to another with ease. For your popup campaign, you can simply go for your regular service provider and integrate it how you would like.
Of what use is data if it cannot be analyzed to inform decision-making? You can have OptinMonster analytics or you simply integrate your Google Analytics and get it going. Enhance your analytics even more with heat maps and advanced conversion analytics.
Publish Your Campaign
Once everything is done, go right ahead and publish your campaign and add it to your website.
Now, you should think about hire other initiatives. With the assistance of the best digital marketing agency, you can maximize your results as you synergize your spin the wheel marketing campaigns with other marketing initiatives. Call Prime Marketing Experts today at 617-651-1457 or email us at [email protected] to get a free strategy session.