Content Gating: Use These Sure-Shot Tips For Boosting Email List Growth
If you are a digital marketer, then at least once in your professional life, you have thought about how you could possibly generate 100 leads within your site in a single day. This is a dream of every astute and hard-working marketer. However, there is always something that becomes a hindrance in your path towards your vision.
Content is the most important aspect to display on your website among your customers. Most experienced marketers have advised using gated content on the site. Some of you may be thinking about what gated content is, and how it can further brand positioning efforts in your company.
Content gating is the process in which you place content that requires visitors to provide their contact details so that they can view a complete article of their interest. Most digital marketers offer the best quality of the information in the form of gated content and generate details by getting their email address, name, and contact number in exchange for the information.
Here is how you can use content gating to boost your email list growth:
- Create Captivating Content
To successfully create a content gating strategy, you need to gather lots of information to create captivating content. Ensure the content you have written is useful for the visitors and attractive for prospects to effectively gain thought leadership.
Therefore, your content will also become valuable for readers. Using this strategy to create your content with passion will result in a good number of successful leads.
- Build a Landing Page
After creating content, you have to ultimately convince your audience by taking them to a new navigation page that allows them to fill their personal information. To create a landing page, you need to create an attractive headline. You could add the beginning of a blog article that you are featuring to try to engage your visitors.
This process will help you in creating a well-developed navigation page for your site. Landing pages will convince the customers to fill their contact details such as email address, name, contact number, etc.
- Create The Content Gate Strategically
To receive leads successfully, you need to use a content gating tool to capture the information of your audience. After setting it up, share the gated content with your customers. This can be done through an attachment on the link, direct links to your site, etc. After navigating towards a new page, your customer will be able to fill in their contact information easily.
Use the email addresses and phone numbers to introduce some offers related to your products and services. Also, it is effective to use the information to create an email lead nurturing campaign that further educates your audience in ancillary areas related to the original article.
- Lead Monitoring
At last, after creating the navigation page, you must check the effectiveness of how your page converts visitors into leads. This will help you in generating more leads. A/B test the content or headlines to assess the best way to present your content. Check how well-received the gated content has been by using tools like Google Analytics and email marketing analytics. Consider implementing marketing automation to effectively monitor how people behave so that you can then intensify efforts to acquire customers who exhibit high purchasing intent. In this way, you could notify your sales team to follow up with people that exhibit behaviors that qualify them that they will move forward with your offerings
We have told you about the most critical steps of how content gating will increase lead generation. Marketers using this type of content always face many visitors, users, and customers that are converted into a successful lead easily.
As you will collect more prospects’ information through content gating, you may quickly generate a lead. You will also get access to contact those visitors in the future to update them about your products and services. We hope you have understood the tips properly, or you may also ask your query whenever required, our dedicated team members will help you out for sure.