Best Instagram Story Strategies That Increase Profitability

Social media marketing has always been a powerful tool for brand awareness. Be it Facebook, Instagram, or LinkedIn, social media platforms offer an effective way to profitably increase brand exposure and sales growth.

When Instagram launched around a decade ago, it just offered a means of sharing selfies and various pictures. However, it has now transformed into an effective marketing platform from a basic photo-sharing application. Additionally, users now post video content to further develop relationships with their audience.

With over 1 million monthly users, Instagram is a huge platform for boosting your ROI for businesses that have a reasonably good amount of followers. Success on Instagram can be had by posting the right content and the right images to create a robust marketing strategy.

After all, Instagram is a vast platform that has the ability to convert passive shoppers into faithful customers with the right tactics. According to Forrester Research, Instagram’s engagement rate is 4.21%, which is the percentage of how many people like, comment, and share content versus the number of impressions shown. This rate is 10x better than Facebook, 54x better than Pinterest, and 84x better than Twitter.
With 500 million people using Instagram Stories each day, it is the most popular attribute of the platform. It’s a great way to make your brand authentic and approachable. After all, it is estimated that stories produce 2-3x more engagement than regular posts.

Here are 8 Instagram Stories strategies that will increase your sales profitably:

• Integrate Links To Provide More Information

Instagram provides a unique option to brand yourself better and convert your visitors into buyers easily by adding a link. Add an attractive image and a call to action that encourages your audience to visit your desired link. Once people swipe up when they view your Instagram Story, they will be redirected to your desired page.

What you might want to link to? You might want to link to a landing page to provide more information regarding the product or service that you are promoting. You might also want to support your content marketing strategy by highlighting your most recent blog article.

• Go Live

Live stories draw your audience in since people who are following you automatically receive a notification. When you do go live, you need to create buzz and excitement for something that is happening in the moment.

• Thoughtfully Design Your Story

Attractively designing your story is paramount to getting more people to notice your content. Great design is a critical element to maintain high engagement and convert followers into customers. Incorporate animation and use video when possible. Including your logo within the story to strengthen its branding.

Do you need help designing an Instagram Story? Many applications help you create stories with exceptional graphics even if you are not a pro.

Ensure that you incorporate sound, whether it would be through a video clip or complementary music as 60% of the stories are watched with the sound on.

• Storytelling Is Your Friend

It’s effective to create storytelling within Instagram as you are creating visuals, which are more engaging than text, to build brand awareness. In turn, storytelling allows your message to resonate with more customers as it builds an emotional connection and entices viewers to want to learn more.

• Integrate Hashtags Strategically

Hashtags greatly increase the visibility of stories to new, relevant followers.

We recommend choosing hashtags by starting to type in a relevant keyword with the pound sign preceding it into Instagram. Once you do, you will find hashtag suggestions that you can use in your story. Pick relevant ones with 20,000 to 150,000 posts for maximum results.

• Use Influencers To Amplify Instagram Story Reach

Influencer marketing campaigns can drastically increase brand awareness, and spark sales growth. While it is possible to conduct outreach to target influencers through direct messaging on Instagram, we recommend using an influencer marketplace to find the best influencers in a more timely fashion.

• Sponsor Your Instagram Stories

Instagram stories ads reach a target audience directly. Sponsored stories will appear when your audience is viewing Instagram stories. Don’t forget to A/B test your advertisement creative variations and targeting to maximize your results. Analyze how different demographics convert to adapt your advertisement campaigns effectively.

• Ask Questions And Create Polls

Marketing is all about understanding your audience’s dislikes, likes, and Instagram. Well, it’s possible to learn more about your audience when using Instagram Stories.

You can create polls and ask questions in your stories that prompt users to click on them. These questions can provide you with fantastic insights that can help improve your overall business and marketing strategies. You can even use them to advertise your new products.

You can then reveal the responses to the questions that you ask, as well as the results of any poll that you run in subsequent stories.

Leveling Up Your Strategy

Along with the strategies mentioned above, make sure to post Instagram stories on a consistent schedule to develop the best relationships with your audience, but don’t overcrowd them. After all, fewer people view all of your available stories as you have more stories in your feed.

Therefore, we recommend posting ten stories in a week to ensure the best response from your audience. Focus on choosing font styles that match the tone of each story to enhance the richness of your content’s engagement.

Since Instagram will continue to grow, we recommend implementing Instagram Stories into your overall social media marketing campaign to achieve improved ROI.

AboutMichael Krieger