Best Link Building Strategies That Drives SEO Results
Backlinks are still a crucial part of strategy for both on-site and off-site SEO optimization. However, in recent years, Google has been penalizing sites that have spammy backlinks. In order to avoid these penalties, it is important to invest in high-quality links that will help your site rank better over time.
An effective link- comprises familiarizing others with your content, running effective promotions, and brand building. If you want a website to rank on Google, you can’t take for granted. Luckily, several link-building strategies can help you earn high-quality links. This post will talk about the most effective strategies of that drive SEO results. So, let’s get started.
What is ?
As mentioned above, is a major part of a successful . It involves getting other sites linked to yours. In layman language, it is about hyperlinking from a website to another. However, this is one of the complex parts of website ranking while also rewarding if done correctly. The more high-quality links your website gets, the higher it ranks on Google and receives more increased .
- Links give credibility to your site.
- Index isolated pages
- Google uses links for site ranking.
- Backlinks help in increasing the site’s traffic.
- helps in higher metrics.
- More sales and greater revenue
- Referral source traffic
- Lower bounce rate
- Increased visibility and exposure.
– Important Factors to Consider
helps form the foundation of Google’s algorithm as it focuses on link quality and not just link quantity. With that said, in terms of quality, how do we determine high-quality links?
Here are the factors to look for:
Over 40 factors comprise a domain’s authority. For example, a link from a news site like Huffingtonpost.com will have a bigger impact than a link from a little-known blogger. While these links are not easy to get, it is worth the effort.
Online SEO tools help determine a site’s , such as SEM Rush and Ahrefs . In this case, Ahrefs displays the “Domain Rating” of any URL entered into the search tool.
- Website relevance is key because higher-quality backlinks are quite important. Otherwise, unrelated links are considered as being low quality, which may reduce your page authority.
- Links should be clearly visible. If links are visible, the authority of the page will be kept intact. If links are not clearly visible or stashed away in footers or sidebars, then you should reposition the links to be seen.
- Editorial links provide the highest boost to page authority since another website has intentionally linked to your website without you having to ask for it. If your page has a high-quality, detailed keto diet guide, a publisher may link to your content if they think it may be added to a similar article they have posted.
- Link Anchor Text is something that Google uses as a ranking signal. The anchor text is the clickable text of a link. Also, do not forget to add it as a part of your link-building strategies.
- Lastly, guest post links are great if it’s relevant to your site and it comes from a credible source. These high-quality links are a big help for rankings. Google stated that guest blogging has gotten too spammy because of the following reasons:
- Someone is paid to publish the post
- The post contains exact match anchor text
- The site exists only to publish guest posts or unrelated to yours
Why Is Important?
Your is a crucial element of having your site showing on top of Google and Bing when they search for relevant keywords. In fact, links give you instant exposure to the website traffic linking to you. It results in increased brand awareness and .
When it comes to the most important links for SEO, there are three types available.
- Internal links that link to the content of your site.
- External links that link to the content of other sites.
- Inbound links (Backlinks) that link from another site to your site.
Besides this, you can categorize links into dofollow and nofollow.
- Dofollow links are those links that pass SEO and link authority to the targeted website.
- Nofollow links have a bit of HTML code. It shows that site owners don’t want to rank to the targeted site and pass link authority.
If you have a local business, you deploy a different strategy to build links as a part of your . In essence, you would want to join local chambers of commerce and create listings within business directories to build links. Each will also help you improve your position within a local search so that people looking for a local business related to their needs will be able to find you.
Efficient Strategies That Drive SEO Results
Now, it’s time to start your journey. Remember to get links from high-quality, trustworthy, and authoritative websites to thrive in improving rankings.
Here are the best that will improve your website rankings:
Creating epic videos and sharing them on leading video sites is a great element of an effective ranking.. When you have more people viewing the video and clicking the embedded links, it benefits your
High-quality ranking for to achieve the best results. To deploy this strategy, you have to research the most ideal websites to submit guest blog posts to through will help you enhance your . The average website that blogs consistently gets 434% more indexed pages than websites that do not. Ensure that each has a word count and contains keywords when compared to other top-ranking articles for the keyword you want to improve using a tool like SEM Rush. One of our most favorite strategies is to particularly research links that a higher ranking competitor uses, and then research the of each site that links to that competitor. The best websites would then be composed of the highest DA ranking sites that are relevant to your business, but are not your direct competitors.
Reaching out to website owners with broken links can be a lucrative way to further your . A can be created due to hosting issues, removed content, or poor URL structure. However, let’s face it. A may also restrict the Google bot from crawling your site. If you ever come across a link that leads to a with a 404 error, you would most likely not be happy with your experience. You may never return to the site that took you to the link and you would increase the bounce rate of that site, given the highly competitive business environment.
Submit your site and business details into hundreds of business directories will create a number of high-quality nofollow backlinks to your website. Research the directories that will be most suitable for your business, as you also want to ensure that you focus on creating listings within directories relevant to your industry.
Each time you make a post that is linked to your site, you are creating a . In fact, having a vibrant presence through posting that followers engage with sends a positive signal to search engines.
Social Bookmarking Websites
Post content within social bookmarking websites to expand brand reach and earn valuable inbound links. These high websites pass great to your site that help you build your presence in the SERPs. To not be considered spam, you need to remember to share information from relevant sources rather than focusing on promoting your own website.
Creating Classified Ads
Classified ads are still one of the most effective and cost-efficient ways to reach out to potential customers. There are many reasons why classified ads work so well for your SEO campaign. First, it offers an opportunity for your business to interact with potential customers. Second, you can find people who are interested in your products or services by targeting a specific niche. Third, it’s a great way for you to build visibility within the industry you’re looking at trying to break into by reaching out to people who might not know about your business.
Partnering With Journalists
Journalists have the ability to create compelling content and backlinks, and by partnering with journalists we can create even better content.
For example, a journalist could write an article based on a conference that we are sponsoring, which would be shared on their to their followers.
Consider Sponsoring An Event
Sponsoring an event is a great way to get your company’s name out there and build relationships with potential clients. You can sponsor a conference, educational event, or an annual charity drive. If you’re interested in sponsoring an event, here are some tips to help you make the most of it!
-Pick the right event: Make sure that you choose a sponsorship that is relevant to your company and brand. For example, if you’re looking for new customers in Los Angeles then sponsoring a local basketball tournament would be a great fit! If your company services other businesses, you would want to focus on business conferences that are relevant to clients you want to reach.
-Choose the right package: It’s important to find out what kind of sponsorship package fits your company’s needs before committing to anything. For example, if you want to get logo placement on promotional flyers then the cheapest option for this might be $1,000.
Remember to Build Internal Links
Improving your website’s structure is often the most neglected element of a . Link to complementary areas of your website, which will help users navigate to the information of interest. This also helps search engines understand your site structure better. After all, passes to pages that are linked to, which increases PageRank (PR). Some pages can even be discovered when a crawler follows a link, even though some pages are known by them being crawled before.
How Can Strategies Improve SEO Results?
An SEO link- plays a vital role in ranking a page higher on Google. Similar to SEO, involves keyword research and focuses on ranking specific keywords. Moreover, to determine rankings, search engines use links. When a high-quality page externally links to a site, it creates organic reach and builds trust. On the other hand, paid links like banner ads are not countable in the Google Page Rank system.
To achieve organic link-building results, brands need to follow the right SEO link-building strategies. This will also help them build their brand further, create a funnel and build long-term relationships. Besides this, buying backlinks and keyword stuffing have a negative impact on search engines.
How Can Grow Your Business
Today, link-building strategies for SEO have highly changed a lot. It has become a time-intensive process. The rules might change in a few years or so, but the usage and effectiveness remain the same. Link building tools like SEMrush provides information about links you should build and provide insights into the profiles of your competitors.
A successful brings aspired, new visitors to your website. As long as you follow the right strategy, you can reach out to more visitors on your site.
At Prime Marketing Experts, our will help you build backlinks using our best link-building strategies that drive improved results throughout your campaign. What are you waiting for? Reach out to us now by filling out this form or by calling us at 617-651-1457.