5 Video SEO Tips That Help Music Go Viral
If you are a musician, you must know that YouTube is the Holy Grail network for you to showcase your musical skills. Whether you are a singer or a small record label, you would want your video content to reach as many people as possible to generate more profit.
However, no matter how well you have created and edited your videos, if they are not optimized for search, no one is going to watch them. Well, you should not worry if all this is new to you. Here, we have outlined a few tips you can implement to make sure you perform video SEO initiatives to get a better ranking on video sharing platforms like YouTube and Vimeo, as well as search engines including Google and Bing.
- Choose Your Video Title Carefully
The video title is the main thing that catches the user’s attention and makes them click on it. Besides, it is also a great way of improving the positioning of your video in search results.
Make sure your video title is concise, clear, keyword-focused, and video-friendly. Also, it would really help if you use the word “Video” in your title as most people search for videos when they search a video on search engines.
Along with the video title, you must focus on your video description and adapted tags. The description should be informative with the relevant keywords but focus on writing a first few lines eye-catchy. Using relevant tags and categorizing your video will help people find your video easily.
- Pay Attention To Your Brand Image
If you want folks to watch your videos, you need to portray a superior brand image. For this, you need to optimize your YouTube channel first.
Make sure that your brand image is always displayed on YouTube to increase professionalism and your channel’s visibility. You should ideally have a name, a cover photo, a logo, a description, a link to your website, and magnetic thumbnails if you want to increase your channel visibility.
You would also want to ensure your video content has superior sound and picture quality. Quite simply, this will only immerse your fans more into your musical creations.
- Implement A Powerful Marketing Strategy
Make your fans happy; in return, they will make you happy!
If your visitors get what they are looking for on your channel, it will have a good impact on them. For this, you need to make things readily available to your fans.
Make sure to include links to your website and social media profiles in every video description. This will only help you further improve your website’s SEO. Whether you want to sell your music or let people sign up for your newsletter, you can easily make it happen with these little effective tips.
- Make a Captivating Call-To-Action
Musicians should make videos fun and engaging. Do whatever you think works best for you and your channel. You may want to add annotations to your video to get people to subscribe, although you should make sure that your messages are not intrusive.
A call-to-action can encourage your viewers to follow your social media channels, subscribe to your newsletter, or pre-order a new album.
- Be Patient And Consistent
Musicians cannot make a huge list of subscribers and fans in just one day. It takes time and a lot of hard work as your audience will build gradually. If you want to create a strong online presence, you need to do the right things with the right attitude.
Make sure to be patient and determined if you want to create a strong community for the long-term. Responding to comments of your followers will help build trust and further improve your brand. Answer the questions your fans might have to enhance their value.
To keep people engaged, you should publish new video content regularly and consistently. This will make people come to your channel again and again.
Increasing Your Audience Engagement
Building your YouTube channel might seem a lot at the start, but all it requires is time if you want to enhance your brand as a musician. Encourage your fans to engage your videos, and use video SEO to increase the rank of your videos!