Growing Your Business through Chatbots
A chatbot is the latest digital marketing technology advancement that can powerfully enhance conversion and customer service. Could you ever guess that a computer program can reach customers online and offer them targeted products or discounts without your supervision? Well, welcome to the future! Chatbots are computer programs that engage online users in simulated conversation that provides information to achieve specific goals.
According to Google trends, businesses are increasingly interested in Chatbots as there is a 600% increase in search queries over the last 3 years. You can build Chatbots from scratch which requires coding skills but is usually makes it expensive and time-consuming. This has many advantages like giving you the ability to adjust it accordingly to suit your business needs. There are tutorials on how to build one or you can hire a professional to do it for you.
You can use a chatbot builder platform, which is usually the fastest and least expensive method and the most advisable way for a new business. They allow you to set up a Chatbot on your website with control over triggers and responses.
How does a Chatbot work?
Chatbots use predefined channels like messaging applications to simulate a conversation with users based on the creator’s design. The capability of the Chatbots depends on the solution the creator provides, and you can enable a functionality that will allow customers to speak to a live agent.
Here are the most popular types of chatbots:
These chatbots are based on pre-set rules and answers. The user chooses the next step of the conversation from a list of options programmed into the Chatbot including features to engage customers who abandon their cart.
These are more complex in structure as they incorporate the use of artificial intelligence and natural language processing. These chatbots can understand free-form text input and give appropriate responses conforming to context. Chatbots learn by accumulating data from previous conversations and utilize it to improve future tasks. Some platforms also mix functions of scripted and learning Chatbots by allowing you to set up predefined conversation rules and also use AI and NLP to perform the more advanced tasks.
How Chatbots can help grow your business
Chatbots have been incorporated into the interface of many companies to supply the latest news, provide weather and temperature information, book flights, generate leads on products, sell products, and provide customer service.
An e-commerce Chatbot can increase conversation with customers by 25%, and research has shown that 47% of total consumers have no problem with buying items from a Chatbot.
Features which makes Chatbots efficient for growing your business includes but not limited to:
Higher Quality and Faster Customer Service
Most customers are very busy which makes them impatient so what they need is an almost immediate reply to their questions (ten minutes or less).
Improved Sales Opportunities
By engaging 100% of website visitors, Chatbots boost conversation rates which makes it readily available to take orders and offer discounts to entice customers.
Personalized Communication Features
Chatbots can send personalized messages to customers to deliver sales pitches, offer discounts, and send thank you messages after a sale or visit to a website. Research shows that personalized sales messages convert almost twice as much as generic offers.
Using Chatbots to respond to simple queries saves you the time of answering the same set questions from different users and saves the customers the time they would have otherwise spent on waiting for replies or phone calls about shipment or delivery status. It’s a win-win situation.
Chatbots are easy to set up on every website, whether if it is on Joomla, WordPress, or Shopify. They work everywhere, and you don’t need to spend a lot of money or time to have it set up for your website. With an intuitive chatbot builder, you can actually create your own chatbot even if you don’t have any coding skills.
Help Keep In Touch With Customers
Perhaps if you run out of a particular item a customer is interested in buying, and they are about to leave the website, a Chatbot will engage them and get an e-mail address or phone number so you can later inform the customer when the product is available.
Chatbots are becoming a vital part of optimal digital marketing strategies for businesses around the globe which makes it reasonable to consider them as the technology of the future. Online markets are trending steadily towards automating tasks, eliminating routine tasks, hire fewer people, and a faster order and delivery process, which leads to increasing sales conversion rate and revenue at the same time. Chatbots makes all these possible with only a few lines of code.
Online users have accepted Chatbots as a part of customer service, while an integral part of e-commerce and the majority of companies are already using Chatbots while others will start using them come the year 2020. Contact Prime Marketing Experts today to start using Chatbots to grow your business today which enhances your marketing, sales, and customer service strategies. Become part of the future of business today!