Why you Need a PWA App for your Business
Progressive web applications (PWAs) can help a business grow economically as it transforms an existing website into a mobile application. Web applications first became popular in 2014, thanks to HTML. Web applications function similarly to websites, with the former being designed with users in mind as interaction as its sole purpose. Technology is meant to make life easier, and as it evolves, so does your consumers’ shopping habits. Some things that were ordinary five years ago, like downloading custom apps have become a burden over time.
Progressive Web Apps, simply known as PWAs are native plus web apps that seek to offer better performance and hence result in better user engagement. When the two ideas of a mobile app and a website are combined a powerful tool is made that is more beneficial, which is what is known as a PWA. It’s a website that displays as an app on devices like desktops, smartphones, tablets, and laptops. It allows you to bring an app-like experience but through your browser without necessarily downloading it.
What are the business benefits of having a PWA?
PWAs are different from ordinary custom apps, such as those in the App Store or Google Play Store. A Progressive Web App (PWA) is a mobile app that is provided through the web while a custom mobile app is an app that is installed using a Google store or App Store into a specific device that the user prefers. Unlike mobile apps, which are written in a unique programming language, PWAs are written in standard web languages, run in web browsers, and do not need to be downloaded and installed separately.
With a PWA, when your prospects or customers or visit your site, they will be tempted to install your PWA because it is designed to pop up as an image in the user’s phone or computer. A PWA always shows up on phone screens and computers without necessarily consuming the data on your gadgets. Since PWAs will keep popping up on the screens of smartphones and computers, the question is are they advantageous to a business in any way?
The main aim of creating an app that is compatible with computers and phones is to make it easy to reach out to different audiences while keeping in mind that not everyone can access a computer. PWAs are made in a manner that is easily accessible, and they are designed to be customer friendly. Keeping in mind that your goal as a business owner is to gain more customers, ensuring that your users have a good time while interacting with the app is of the essence. PWAs stay within the screens that display the apps a user has installed, which means there is a great chance of increasing your engagement with them. Therefore, you will generate more leads and will increase loyalty amongst existing customers.
Consumers have their personal preferences when it comes to shopping. Some want to buy a product in-store, while others prefer to visit a store to test a product, then purchase it online usually with their mobile device. A lot of people want to shop with their smartphone, tablet, or phone to obtain what they want without any hassle.
We live in an era where slow internet connections are unappealing. The same thing applies to internet pages, where the speed of a website makes all the difference. Speed and convenience are key to internet users’ satisfaction, something that tons of online retailers never think much about. Remember that the purpose of shopping online is to save time, however, failing to meet this expectation will only get the queuing process from physically to digitally. For this reason, PWAs are highly recommended for e-commerce sites as they are very fast, acting like native apps whether on mobile devices or desktop computers.
It is very important for businesses to gain online visibility to effectively and efficiently grow. Anytime a PWA or a website of a business is slower than expected and it has a substitute, the user will shift to a competing one that is serving him or her well. Progressive web apps should be developed so that customers can reach products or information they need easily, and make purchases when desired swiftly. When they are unable to proceed, the app may follow up with a user via push notifications or SMS text messages, while it does not refresh like an ordinary website. Its fast loading time enables the app to help clients to efficiently find what they are looking for.
PWAs are also cost-effective. They are affordable in the sense that if you use a PWA, you don’t have to develop different versions of the same website to ensure that it is compatible with different platforms or sites. Once it is created, a lot of people can easily get to access it regardless of the devices they are using. The apps are designed in such a way they can be used without modifying every now and again. Therefore, a PWA helps you in reducing the cost of development and the business cuts the costs of making new apps that have to fit different gadgets. This, therefore, means a PWA on your website will be used as long as it is there, and by just about anyone who has a machine that supports the various browsers. The benefit at the end of the day is that the business will still have many people accessing what it offers.
With the advanced nature of technology and rising consumer expectations, people are not interested in things that do not appeal to their eyes. Additionally, keep in mind that while your website looks boring, your competitors are on their toes, creating pleasant icons and ranking right there with you. PWAs are aesthetic to your website and will provide the beauty that can attract your potential customers. Therefore, thinking on your feet is what will make a difference in whether your customers take action or not.
Another good aspect of PWAs powerful is that it self-updates. Unlike traditional apps, PWAs don’t use the conventional installation process where the users need to be redirected to Google Play Store or Apple App Store for downloading updates. Instead, PWAs are smart enough, and simply auto-update when your visitors access your website, which saves a lot of visitors’ time.
Fast Installation. PWAs do not require a long and complicated installation process, which greatly enhances user experience. Users need to download the app to their devices without having to access Google Play or the App Store. This simplifies the whole process as users get to access to the apps with the least amount of hassle. At the end of the day, you will not lose your impatient prospects. Moreover, people may directly access it via their home screen once it is installed within a device
People can access PWAs even if they are offline. This is advantageous simply because one is not necessarily supposed to have data for them to access the information and it is not a technique that needs money for it to be in operation. In addition, you get to save the kind of information that is needed for you to read later on. It, therefore, gives you a simple time of getting to learn what you want without any difficulty. Moreover, PWAs offer the assurance that data is safe at all times. The security of PWAs prevents unauthorized parties from tampering with sensitive information.
Are you interested in getting a PWA? Get in touch with us today!