How To Deploy The Best Pinterest Marketing Strategies For Your Online Store
What is Pinterest?
Pinterest is a social media platform in which users explore, share, and store visual content they find inspiring, helpful, or entertaining. It’s a place to connect with friends and influencers.
Pinterest presents a unique opportunity for businesses since it currently has more than 250 million active users.
If your target audience is on Pinterest and you haven’t tapped into it as part of your social media marketing campaign strategy, you could be missing out on the chance to reach potential new customers every time they log on!
Benefits of Using Pinterest for Business:
1) Pinterest ranks ahead of Twitter, LinkedIn, Whatsapp, and Snapchat. It is currently the fourth most popular social media platform in the United States.
2) More people are using Pinterest than ever as active users or pinners increased 28% to 322 million monthly. This is the reason why it has a strong global footprint. “Pinner” is the branded term for a person who uses Pinterest.
3) Pinterest is the only social media platform to offer visual search. Since Pinterest is a visual platform, it is a great place to display your business visually. Instead of Pinterest Search instead of Pinterest as a social network, think of it as a search engine for images.
4) Pinterest is used by people to find new ideas and arrange unique events that inspire people and help them achieve their goals.
5) Pinterest pins boost brand exposure. Promoting your pins is a way of getting your brand in front of new potential customers.
6) Pinterest is popular with women—especially moms since more than two-thirds of Pinterest’s base is women.
7) Some 84% of weekly users use Pinterest to help decide what to buy or shop. This is because Pinterest has unique social media marketing strategies.
How to set up Pinterest Business Account.
1) Go to Pinterest If you have a personal account, you’ll need to log out first. Enter your email and a new password, then click Create Account.
sign up for a business account and begin creating unique and engaging content to market to your customers and followers on Pinterest.
With over 200 million users on the platform, making the switch to a Pinterest for Business profile is an opportunity you won’t want to miss. To market to your target audience, you should create a Pinterest business account.
2) Add your company name after you’ve selected your language and location.
Then select the best description for your business and include a link to your website.
When creating your profile, the information you need keeps your branding consistent with your site and other social media profiles. Create a content marketing strategy to achieve great results.
3) Connect your Instagram, YouTube, and/or Etsy accounts.
4) Inform Pinterest if you intend to put advertisements on the site.
Ads campaign will help you nail your Pinterest marketing strategy. Pinterest makes its money using ads, so the revenue generated from customers there is for you and your e-commerce platform to hash out.
5) Edit Your Profile
Include a profile photo that reflects your company’s image. The image should be 165 by 165 pixels in size. Try to incorporate a few keywords into the about section. To save, click Done.
6) To claim your website, go to the left-hand menu and select Claim.
This will help you to keep track of your website’s statistics. Your profile photo and follow button are also included in any pins that connect back to a claimed account. This means greater exposure and, maybe, more followers.
7) Create a Pinterest Board.
Click the + sign next to Create a Board in your profile. Make a title that is descriptive. Then, on your profile, locate the board and click the pencil icon.
Include keywords in the description.
Select a category for your board This is beneficial to SEO.
Choose a suitable cover photo.
Use boards to connect with Pinners Give Pinners a reason to follow your Pinterest Board.
8) Create your first Pin.
Click the + sign in the upper right corner of your dashboard.
Include a title and a brief description. Make sure to use keywords and hashtags that are connected to them.
Include a link to the destination. Check to see if it works and that it matches the content of the pin.
Upload a photo or a video. In the Pin editor, you may crop, trim, and add logos and text. Make sure you’re working with a high-resolution file.
9) Choose a cover photo for your profile.
Click the pencil icon above the image on your profile page. Pinterest will automatically fill it with inspiration from your pins and boards. Choose between a board or a creative pin.
10) Add a Pinterest tag to your post.
If you wish to advertise on Pinterest, make sure your website has the Pinterest Tag. This will allow you to measure conversions and observe what visitors do after seeing your pins on your site.
Hashtags on Pinterest: Hashtags on Pinterest work as they do on other social media platforms like Instagram – they make it easy for other pinners to find your pins and relevant content.
Hashtags which are keywords and phrases preceded by the “#” symbol are another great way for you to organically market to and reach your target audience.
A pin is the primary type of post published on Pinterest. Pins include an image or video, text, and can link back to an original source.
Pinning regularly ensures your content will reach a wider audience. Currently, there are four types of Rich Pins you can start using: product pins, article pins, app pins, and recipe pins.
Product Pins: For any online retailer, having Product Pins makes shopping for your customers easier through Pinterest.
With the addition of a pin button, you immediately make it effortless for potential customers to engage with you.
To keep appearing months or even years after posting, you need to optimize pins for search engine optimization (SEO).
The world of Pinterest revolves around high-quality images called Pins. Try to pin every day so your followers always see fresh content from your account whenever they log on.
Analyzing your Pinterest marketing and Pinterest ads performance is important: Pinterest analytics and Pinterest Ad Manager provide you with a whole host of information, from Pins with the highest clicks, impressions, and repins; to your highest search ranking Pins, and what people are pinning about you.
Pinterest marketing tools help you to monitor (and learn from) your successes.
Audience Insights Pinterest business accounts have access to analytics via Audience Insights.
Similar to a Google search, once a user types a search term in the search bar, Pinterest dishes up the best results for that keyword
While Pinterest is a social media platform, it has a powerful search function.
Implement search engine optimization It’s one thing for you to promote your business; it’s another thing for Google to promote your business.
Only the creator and invited collaborators have access to a secret board. You’ll notice a lock icon next to the board name when you create one. These are useful for planning that you don’t want to be revealed to the public. Secret Boards A secret board can only be seen by its creator and invited collaborators.
You can create a Secret Board and collect pins to save time. Load up your 20 or so pins in the morning, and keep them on your secret board.
Additionally, you can put your keywords into the board titles to increase their chances of being picked up by search engines and showing up in results.
You can offer your potential customers something that compels them to leave you their email address (checklist, e-book, video, course).
With Promoted Pins, you have the option to create custom audiences from email lists for retargeting, and you can use demographic and location targeting.
Engage with your customers: It provides you with an opportunity to engage with potential and current customers and to gain invaluable insights into their lives, likes, and loves.
Getting Started With Pinterest
Users buy products they stumble across on Pinterest organically at a much higher rate than the average social platform, and that’s partial because Pinterest users are proactively searching for things rather than just reactively scrolling through a feed.
This makes Pinterest a uniquely strong place to distribute all types of content, including written blog content.
Pin descriptions, board descriptions, profile descriptions, and board titles should all creatively include keywords for that very reason but avoid writing copy that looks and feels like low-effort keyword stuffing.
Use High-Quality Images and photographs since Pinterest is a visual platform.
Helpful content, keywords, and high-quality images are essential ingredients for success on Pinterest.
For more assistance in maximizing the benefit of your Pinterest presence, contact Prime Marketing Experts.