How Business Pivots Influence Changes In Digital Marketing Trends
Ever since the beginning of time, digital marketing has evolved from a simple hieroglyphic message published on stone caves to now highly complex marketing on the internet either through written, video, or audio formats. From then till now and into the future, marketing trends change every year. The year 2020 was no exception.
The COVID-19 pandemic has forced all businesses to incorporate a digital marketing strategy to succeed. These new marketing trends will lead to a profound change in the way people work and respond to marketing initiatives every day.
Businesses pivoting to these latest trends in digital marketing will be one step ahead of their competitors, as they share great content with their customers to spark their business growth. For businesses looking to find ways to pivot their marketing strategy to digital channels, here are four trends they can follow and implement to achieve the much-needed success.
Social Media Marketing
Social media marketing campaigns have helped businesses establish their brand reputation, whether you run a small local shop or a large enterprise. Social platforms help you connect with your customers, increase awareness about your brand, and boost leads and increase sales.
Facebook and Instagram have placed a very strong importance for more content marketing, which can be in the format of audio, video, and written. Having more content pieces written for your business can provide your site visitors extra information that they need to make a decision on whether your business is worth their time.
Content and influencer marketing helps raise awareness of the product or cause. More influencers can turn their marketing efforts into a channel for social media, which creates more brand awareness between the marketers and the visitors to the site.
At the current moment, Facebook and Instagram are your best tools to help build your social media campaign for your product or service. If you have a B2B business, I highly suggest using LinkedIn as networking is the best way to market your products to a business. Make sure that you try out new social media platforms that are increasing in popularity including MeWe, Clubhouse, TikTok, Twitter Spaces, Caffeine, Houseparty, Instagram Reels.
Augmented reality is a key marketing trend taking place for businesses to take part in. According to Multichannel Merchant, consumers are rapidly becoming more sophisticated, tech savvy, and driven to engage and interact with companies who treat them as such. Augmented reality marketing allows brands to give their customers unique experiences that are convenient, smart, and accessible.
Augmented reality can significantly enhance customer experience, increase the effectiveness, and focus on the customer rather than searching for the service and products/value. By creating a much fun Augmented Reality experience, this automatically generates the buzz needed, which in turn can translate to more customers checking out your brand. One example would be Uber’s AR campaign where in Zurich, they implemented how AR can allow users to use AR in a fun way, thus resulting in over 1 million views on YouTube.
Some examples of AR technology include FacePark, Counteracts, Sharp, and Point of View.
According to Smart Survey, the main benefit of online surveys for researchers is that they increase productivity by saving and time. Data is instantly available and can easily be transferred to specialized statistical software or spreadsheets when more detailed analysis is needed.
Many market researchers have found that participants overwhelmingly prefer to complete online surveys rather than take part in written questionnaires or telephone interviews and usually provide longer and more detailed answers. These participants’ opinions on the event differs from other consumer behaviors. Marketers then take these responses into consideration and adapt their marketing strategy accordingly to suit different demographic characteristics, target audiences, and customer behavior.
Based on a post by Convince & Convert, 22% of marketers say influencer marketing is their most cost-effective customer acquisition channel. It is quickly becoming one of the most important online marketing channels. With budgets growing faster and marketers in need for a strong ROI, they are generating real revenue through influencer marketing and the top 13% are making $20 or more for each dollar invested into the campaign.
One thing about influencer marketing is that it is so cost-effective that marketers can make as many mistakes as they can, learn, and refine their process through and through. As time passes, influencers are becoming more savvy and figuring out the best way to engage their audience.
Influencer marketing begins with analyzing the buyer’s journey, especially before the customer comes in contact with the brand and after the customers have left. Influencers analyze what the customer did or didn’t like about the brand and how he or she reacted to certain scenarios before making a decision. Businesses have used this focus to pivot their strategy so that their customers will be highly influenced to purchase their products or services.
Starting To Grow Your Business
These four highly effective strategies can help guide your businesses to pivot in the right direction and hopefully towards massive success, especially amidst the pandemic.
ST Tangirala has worked in marketing for 3 years servicing marketing and tech needs. He has has achieved strong results for six companies in growing their brands. He did this by helping instrument the creation of targeted marketing campaigns, and planning strategic initiative to move each company forward in their quest.
With the Covid-19 pandemic creating so much disruption and uncertainty in the world, ST decided this was the right time to help develop growing companies in the fields of real estate and educational companies to brighten their marketing campaigns and gain new clientele.