Free Marketing & Branding Resources That All Entrepreneurs Should Know About
If you are an Entrepreneur starting up a new small business, then you already know how tight your budget is. When a business is new, we want to get as much traction as we can, without overspending in the first year, before we are sure that the business is safe to invest in.
While there are plenty of shiny subscription tools that could help you with your branding and marketing, you don’t have to dive into the paid options. There is a wealth of free tools to be found online. Many of them are just as good as some paid tools. So pause before you enter your credit card information anywhere else.
Here are some good quality free marketing and branding resources that all Entrepreneurs should know about.
Google are the giants of the Internet. You’d be forgiven for believing that you would have to spend your money with such a powerful force. Yet Google offers so much to us for free, and it’s a shame that not all Entrepreneurs are taking advantage of that.
The full list of what Google offers is quite overwhelming. But from a small business perspective, you want to start with learning your way around Google Analytics. This impressive free tool gives you powerful insights into how your website is performing and where your traffic comes from.
Understanding the sources of your web traffic and how people move about on your website can give you clues about where to spend more time and effort on your marketing.
Google Keyword Planner is another one to check out. Whether you are looking to improve your paid ads, or simply searching for better SEO keywords, this is going to help you.
Branding is one of those areas where new business owners can get swept up in the excitement and spend more budget than they really need to. If you are really struggling to visualize your brand image, then you might want to hire a freelancer or an agency to help you. But if you have a sense of what you want, then there are free resources to help you do it yourself.
Picking your color palette is a good place to start, as that will then inform your logo, graphics and website theme. Colormind.io is a free online tool that allows you to scroll through endless color combinations, lock the colors you like, and compare with contrasting shades side by side.
Once you have your main colors, you could head to Logocreator.io to build your own logo. You can start from scratch with basic design elements, changing their colors to match your new brand choice. Or you can select one of their free templates and customize it in the app.
Finally, once you have your brand colors and your logo, you can use these to create your own graphics for social media, advertising, and your email marketing header. While Canva.com does have a paid upgrade, their free account is absolutely good enough to do what you need.
Facebook’s built-in resources
If you have ever paid to advertise with Facebook, then you know how much they like to take your money. But not everything in the platform is ‘pay to play’ – they have some great free tools too.
One of the handiest things they offer is their built-in video subtitle tool. When you upload a video to Facebook, you want to add captions. People often watch videos on social media when they are supposed to be working, so they don’t turn the sound on. So if you want to get more eyes on your videos, then add captions for your viewers.
When you upload a video to a business page, the upload tool gives you the option. Always spend the extra minute or two to let Facebook do its thing and generate the captions for you. Just select your language from the drop-down menu, and then wait.
Another useful Facebook Page tool you may have missed, is their post-scheduling tool. If you are already paying for a scheduling tool that includes other social media platforms, then that’s fine. But if you want to start scheduling and just focus on Facebook, then you don’t need to part with any money.
On your Facebook Business Page, head to your Manage Page menu and click on Publishing Tools. This is where you can draft your posts and set them to publish at a later time. If you also look at your Insights tab, then you will see what the best time to publish is. The Posts section will show you a graph of the times your fans are typically active on the platform.
There are a lot of free tools online that can be helpful to your branding and marketing efforts. But these resources described here are ones that all Entrepreneurs should know about. Whether you decide to use them or not, it’s important to be aware of what you do and don’t have to pay for.
In the early days, saving budget is a main focus for every small business owner. I hope you have found a few resources here that save you spending more on branding and marketing than you really need to.