The 5 Best Secrets To Improve Your Email Marketing Deliverability Rate
Email marketing is regarded as the best marketing tool that is out there because you can market to your previously collected contacts and clients at a very low cost. It is also effective at developing a relationship with your audience over time as you can send them your related blog article or market special offers throughout the year. However, many users’ inboxes can be complex to navigate, which can lead your campaign to get sent to promotions or spam if you do not execute a good email campaign strategy that achieves a high email marketing deliverability rate.
email marketing list organically. While buying lists can be tempting as it can seem like a fast way of getting results, the truth is that you are starting that relationship from cold. Many people right from the outset will mark your email as spam, which will result in your emails getting sent to spam in the future. In turn, you may be sacrificing some of your ability to send emails to your organically built email list, or even your current customers, into your primary inbox. Use a double opt-in process to confirm that your users want to subscribe to your list that is strategically integrated into your website. If you have a strong blog within your website, you may also want to use content gating to enhance your ability too organically collect email addresses.Source your
primary inbox deliverability rate. With email deliverability tools such as InboxAlly, you can improve the reputation of your email domain so that you can reach users’ inboxes more effectively. In turn, the tool sends emails to predefined email addresses that reply to your email, or transfer it from the spam or promotions folder to the primary inbox. Therefore, your campaigns will then achieve better results since your recipients will receive your email campaigns into their inbox.Use the latest technology to improve the
3) Use High Quality Email Service Provider. When you use a high quality email marketing software provider, the delivery rate of your email campaigns can dramatically improve. When other senders execute poor performing email campaigns with high bounce rates under the same software provider that you use, it affects the quality of delivery of everyone else’s email campaigns. We recommend using MailPoet, which is great email marketing software specifically designed to integrate with WordPress websites. One feature that we like is Smart Bounce Management, which removes emails that are no longer in use to boost open rates. In addition, MailPoet also has DKIM which further builds trust in recipients’ email services such as GMail and Yahoo.
4) Make the process to unsubscribe simple. Most digital marketers think by making the process to unsubscribe difficult, they can better retain subscribers and control their unsubscribe rates. They hopefully think some of those subscribers that would otherwise subscribe will eventually come back to patronize their business. However, 43% of people mark emails as spam because the unsubscribe process is too complicated or they can not easily locate the unsubscribe link.
5) Use Marketing Automation. Use marketing automation to better personalize emails that you send based on website activity and prior email campaign engagement. Since you are increasing the relevancy of your marketing campaigns to each individual audience member, you increase deliverability because users will mark your emails as spam less often than if you did not use a marketing automation tool.
Are you looking to improve the email marketing deliverability rate to make your overall digital marketing initiatives more successful? Contact Prime Marketing Experts to make the most of attracting customers at the lowest potential acquisition costs.