Effective Link Building Strategies That Drives SEO Results

Link building is a paramount element in any SEO strategy that effectively drives website traffic levels. An effective link building strategy involves promoting your content, running successful promotions, and building your brand.

Link building is essential for SEO because it helps improve website visibility, authority, and rankings in search engines. Quality backlinks indicate to search engines that your site is trustworthy and valuable, which boosts traffic and improves search rankings.

Google recently stated that backlinks are one of their top 3 ranking signals:

Link building helps form the foundation of Google’s algorithm as it focuses on link quality and not just link quantity.  

With that said, in terms of quality, how do we determine high quality links?

Here are the factors to look for:

• A domain's authority is determined by more than 40 different factors. A link from a major news site like Huffington Post will have a greater impact than one from a lesser-known blogger.  While these links are not easy to get, it is worth the effort.

• There are online search engine optimization tools that help determine a site’s domain authority, such as Ahrefs.  In this case, Ahrefs displays the “Domain Rating” of any URL as the search tool.

• Website relevancy is key because higher quality backlinks will be more highly regarded.  Otherwise, unrelated links are considered as being low quality, which may reduce your page authority.

• Links should be clearly visible.  If links can be seen without question, then the authority of the page will be kept intact.  If links are not clearly visible, or stashed away in footers and sidebars, then you should expect the links to be seen.

• Editorial links significantly enhance page authority because they come from other websites that link to yours voluntarily. If you have a detailed keto diet guide, publishers might link to it if they find it relevant to their articles.

• Link Anchor Text is something that Google uses as a ranking signal.  The anchor text is the clickable text of a link.

The downside is that, like many SEO practices, using too much keyword-rich anchor text can be seen as spammy. Ensure that the anchor text is contextual and briefly describes the content of the linked page. 

• Lastly, guest post links are great if it’s relevant to your site, and they come from a credible source.  These high-quality links are a big help for rankings. Google stated a few years back that guest blogging had gotten too spammy because of the following reasons:

1. Someone is paid to publish the post.

2. The post contains exact match anchor text.

3. The site exists only to publish guest posts.

4. The site is unrelated to yours.

Reflect on these factors to determine a link’s quality, and you’ll be on your way to improving your SEO results.

Improve your SEO now by working with a qualified digital marketing agency like Prime Marketing Experts to build your backlinks. Reach out to us now by filling out this form or by calling us at 617-651-1457.