Best Instagram Story Strategies That Increase Profitability

Social media marketing has always been a powerful tool for brand awareness. Social media platforms like Facebook, Instagram, and LinkedIn effectively boost brand visibility and sales.

When Instagram launched around a decade ago, it just offered a means of sharing selfies and various pictures. However, it has now transformed into an effective marketing platform from a basic photo-sharing application. Additionally, users now post video content to further develop relationships with their audience.

With over 1 million monthly users, Instagram is a powerful platform for increasing ROI for businesses with a decent following. To succeed on Instagram, post the right content and images to build an effective marketing strategy.

Instagram can turn passive shoppers into loyal customers with effective strategies. Forrester Research reports that Instagram has an engagement rate of 4.21%, measuring the percentage of likes, comments, and shares relative to impressions. This rate is 10x better than Facebook, 54x better than Pinterest, and 84x better than Twitter.
With 500 million people using Instagram Stories each day, it is the most popular attribute of the platform. It’s a great way to make your brand authentic and approachable. After all, it is estimated that stories produce 2-3x more engagement than regular posts.

Here are 8 Instagram Stories strategies that will increase your sales profitably:

Integrate Links To Provide More Information

Instagram provides a unique option to brand yourself better and convert your visitors into buyers easily by adding a link. Add an attractive image and a call to action that encourages your audience to visit your desired link. Once people swipe up when they view your Instagram Story, they will be redirected to your desired page.

What you might want to link to? Consider linking to a landing page for more information about your product or service. You might also want to support your content marketing strategy by highlighting your most recent blog article.

Go Live

Stories draw your audience in since people who are following you automatically receive a notification. When you do go live, you need to create buzz and excitement for something that is happening at the moment.

Thoughtfully Plan Your Story

Attractively designing your story is paramount to getting more people to notice your content. Great design is a critical element to maintain high engagement and convert followers into customers. Integrate animation and utilize video whenever feasible. Including your logo within the story to strengthen its branding.

Do you need help designing an Instagram Story? Many applications help you create stories with exceptional graphics even if you are not a pro.

Include sound, either through a video or background music, since 60% of stories are viewed with the sound on.

Storytelling Is Your Friend

Using storytelling on Instagram with visuals is an effective way to build brand awareness. Storytelling makes your message connect emotionally with customers and encourages them to learn more.

Integrate Hashtags Strategically

Hashtags greatly increase the visibility of stories to new, relevant followers.

We recommend choosing hashtags by starting to type in a relevant keyword with the pound sign preceding it into Instagram. Once you do, you will find hashtag suggestions that you can use in your story. Pick relevant ones with 20,000 to 150,000 posts for maximum results.

Use Influencers To Amplify Instagram Story Reach

Influencer marketing campaigns can drastically increase brand awareness, and spark sales growth. Instead of directly messaging influencers on Instagram, we suggest using an influencer marketplace to quickly find the best influencers.

Sponsor Your Instagram Stories

Effectively connect with a targeted audience with Instagram Stories. Sponsored stories will be displayed to your audience while they are browsing Instagram stories. Be sure to conduct A/B testing on your advertisement creative variations and targeting to optimize your results to the fullest. Examine how various demographics engage and convert to optimize your advertising campaigns effectively.

Ask Questions And Create Polls

Marketing is all about understanding your audience’s dislikes, likes, and Instagram. Well, it’s possible to learn more about your audience when using Instagram Stories.

You can create polls and ask questions in your stories that prompt users to click on them. These questions can provide you with fantastic insights that can help improve your overall business and marketing strategies. You can even use them to advertise your new products.

You can share the answers to your questions and the results of any polls in later stories.

Improving Your Strategy

In addition to the above strategies, post Instagram stories consistently to strengthen your audience relationships, but avoid overwhelming them. After all, fewer people view all of your available stories as you have more stories in your feed.

Therefore, we recommend posting ten stories in a week to ensure the best response from your audience. Focus on choosing font styles that match the tone of each story to enhance the richness of your content’s engagement.

To enhance your ROI, consider incorporating Instagram Stories into your social media marketing strategy, as Instagram's growth is expected to continue.

Contact a top social media marketing agency in Massachusetts and New Hampshire to use Instagram for profitable business growth by calling us at 617-651-1457.