5 Secrets to Boost Salesperson Productivity

Salesperson productivity is a key factor that determines success in many businesses. Implementing an effective sales process is crucial for businesses to enhance salesperson productivity and drive profitable sales growth. Several factors influence the productivity of a sales team, including the level of work ethic and how technology is used.

How do you increase salesperson productivity without the need for them to work harder?

Here are 5 tips to help improve salespeople's productivity & ensure they build more high quality relationships:

• Plan your day using time blocking - Productive days often begin when a sales team outlines their priorities the night before. Implementing a time blocking strategy is crucial, as they should schedule dedicated time to prospect and in-person meetings. Incorporate energy-boosting activities like gym workouts or meditation into a time-blocking strategy. This empowers sales representatives to minimize unproductive time spent on administrative tasks and focus more on their core responsibilities. Each day’s progress should be reflected upon to evaluate the effectiveness of time blocking. You may want to consider experimenting with scheduling slightly shorter meetings to get more done. Time blocking helps sales reps stay focused by encouraging them to switch activities every hour, keeping their minds fresh.

• Avoid distractions from email— Sales reps can waste time on it due to numerous messages trying to grab their attention. Set specific times during the day to check your email. This will help you respond to important messages while staying focused on your tasks. Salespeople should use marketing automation tools to handle routine emails and get reminders for sending personalized ones. Use best practices like optimized subject lines and a DKIM-based email platform to ensure your emails land in recipients' primary inboxes.

• Remain Productive When You Are Traveling – Stay productive while traveling by using mobile devices to access your company’s CRM. This helps keep productivity high as it is possible to efficiently respond to important developments throughout each day. After all, this is one of the strategies that many successful sales representatives use.

• Automate Everything That You Can – Salespeople can boost productivity by automating as many tasks as possible and concentrating on their strengths. Identify tasks that can be automated, and then explore the most ideal solutions to address them. Automated emails may seem impersonal, but time is limited. This strategy frees up time for building deeper relationships, which can boost sales.

• Strengthen Inbound Marketing Campaigns – Strengthen your inbound marketing campaigns to provide your sales reps with warmer leads. Send prospects relevant content like case studies, blog articles, and infographics to educate them about solutions that meet their needs.

The most accomplished sales teams know they profitably increase revenue by working smarter, not harder. They know how to leverage technology to use their time smarter to strategically build deeper relationships.

To boost your sales team's productivity and foster stronger relationships, consider using marketing automation to allow more time for selling. Contact us today at 617-651-1457 to further learn how you can increase salesperson productivity in your company!