3 Best Link Building Strategies to Rise to the Top of Google

Deploy the best link building strategies to builds trust within your website on Google’s and Bing’s search ranking algorithm, which increases the likelihood of your website to get to the top of the first page of search results. Business owners want to get their target audience to find them, but they need to prove high-quality content credibility and establish valuable links to get Google’s attention.

Building High Quality Links

It is not enough to use a keyword research tool to establish a list of targeted keywords to get organic traffic to visit your site. Your SEO link building plan needs high-quality links, so your target audience organically finds you when they type in the same keywords to effectively compete in the marketplace. Link building was an easy effort when Google was new, but now it’s harder to do with the Penguin algorithm update in 2012. The algorithms target link schemes, but others search for high-quality content that contains links people can trust.

Enhancing Content Marketing Initiatives With Link Building

It’s essential to have relevant inbound and external links embedded within high quality content marketing to have a successful link building strategy. Building links also boosts search engine authority and drives traffic to your website. Quality content is associated with trusted links from websites, and Google ranks according to that standard. The high-rank authority websites are the ones that show up on the first page as organic searches, which display within the paid ones. Deploying robust link building strategies are necessary to keep up with Google’s constantly-updated algorithms. 

Developing The Best Link Building Strategy

An excellent way to develop a link building strategy is to create a list of complementary high authority websites and reach out to them. Many available link building tools can help you find potential popular blogs that offer guest blogging opportunities, which help out with more advanced link building tactics. Writing guest posts enables bloggers from other sites to get a link building opportunity. Posting can attract referral traffic back to your domain from the anchor text link you create on their site. If a person likes reading your blog posts or wants to find the source of your information, leave an editorial link. Having a source link also can help visitors trace the credit source. If the content is valuable enough, people will start sharing your content with others on social media. Research high authority sites your competitors are writing for and offer the blog owner guest articles at the same domain. If the site has a high enough authority, the link relevance will increase the search engine rankings from that piece of content. Also, interact on social platforms like Twitter and leave blog comments on topics similar to your niche. Social media outreach is an excellent practice to increase audience awareness and influence traffic back with your link building efforts. You can avoid people perceiving the links as spam if you track how the links are connected to the topic of your content. Google gives a penalty to spammy link building techniques, such as exchanging too many links with other websites, developing irrelevant links, and writing excessive blog comments.

Driving SEO Results Through Broken Links

Another link building tactic is to find potential broken links with SEO tools such as Semrush. Reclaiming broken links is an ideal SEO strategy that drives results for small businesses. You can also reclaim outdated links on other websites to replace them with high-value relevant link content. When you conduct link reclamation, you fix broken or dead links that lead to inactive webpages or irrelevant content. Broken link building is a tactic to get inbound links that lead to your website. Check out common backlinks you have with your competitor to prospect information to help increase your search engine ranking. Through developing quality backlinks, it is possible to increase the search engine ranking of your website. In the end, successful link building is about forming relationships with complementary websites to help create trustworthy high-quality content that ranks well on Google to boost your authority and get noticed easier.

Reach out to the best SEO agency to bring the results of keywords relevant to your business to the top of Google and Bing. Reach out to us now by emailing us at [email protected] or calling us at 617-651-1457 to start experiencing how link building can help your business grow.